POVO at HIFA 2013
Despite this year’s HIFA theme being titled engage, nothing could be further from the stated objective. The low audience turnout and entertainers didn’t help matters. The billed acts were barely known in Zimbabwe. However, with POVO’s debut at HIFA, the intention was to make our stand as engaging as possible. The main purpose of the stand was to market the POVO brand, generate traffic to the website, and encourage more people to contribute to it. The T-shirts on sale generated a lot of interest and rave reviews from both local and international visitors to the stand.
