South Afrika

Alice in the Wonderland of Photography

“There is a beauty in decay,” she says. Perhaps it has something to do with the way one sees but I am not so sure.

“My attraction is two- fold,” she tells me. “I am drawn by the beauty but I am also interested in the aspect of mourning what used to be,” she adds. Now she has me interested. She pauses and doesn’t seem to want to go into details. But soon she lets out the secret.

The Exoticisation and Otherisation of the Afrikan by the Afrikan

In the last decade or so we have seen an increase in Afrikan visibility and participation in the marketing of the continent as a commercial and creative hub. We have embarked on re - branding the image of Afrika i.e. moving away from the traditional Afro-pessimistic narrative to a more positive vibrant one as well as reclaiming the marketing rights of our own continent and cultures. This paradigm shift has reaped benefits for more and more, mostly young, Afrikan designers, artists and entrepreneurs both on the continent and in the Afrikan diaspora.

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