I have never been good at keeping new year’s resolutions and 2015 was no different! The year’s list was; exercise more, save money, read more books and take the family on an exciting, adventurous holiday. Well, by the end of January I had not started any of those goals and was actually further from achieving them than I had anticipated. I have learnt that talk really is cheap and taking the first step in attaining your desired goals is the hardest thing to do and to maintain.
In this article Luke attempts to discuss and answer some of the key questions relating to the current condition of Zimbabwe’s tourism industry, along with the future potential to become what he terms a Destination Giant.
Some of the questions posed include: What is the current state of Zimbabwe’s tourism industry? Is the destination turning a corner? What visions and aspirations does/should the destination have for the future? How can Zimbabwe create sustainable growth and become a travel