The Exoticisation and Otherisation of the Afrikan by the Afrikan
In the last decade or so we have seen an increase in Afrikan visibility and participation in the marketing of the continent as a commercial and creative hub. We have embarked on re - branding the image of Afrika i.e. moving away from the traditional Afro-pessimistic narrative to a more positive vibrant one as well as reclaiming the marketing rights of our own continent and cultures. This paradigm shift has reaped benefits for more and more, mostly young, Afrikan designers, artists and entrepreneurs both on the continent and in the Afrikan diaspora.
