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UNWTO

Is Tourism in Zimbabwe Recovering?

Luke Brown

In this article Luke attempts to discuss and answer some of the key questions relating to the current condition of Zimbabwe’s tourism industry, along with the future potential to become what he terms a Destination Giant.

Some of the questions posed include: What is the current state of Zimbabwe’s tourism industry? Is the destination turning a corner? What visions and aspirations does/should the destination have for the future?  How can Zimbabwe create sustainable growth and become a travel
destination giant?

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